2022 AWARD SCHOOL TOP 10
BRIEF ONE - POSTER
Deliverable: A simple poster
Product: Windex
Target audience: Anyone who wants their windows crystal clear
Proposition: For the cleanest glass
BRIEF TWO - PRINT
Deliverable: Magazine print Campaign
Product: Carsales.com
Target audience: Anyone looking for a used car at a good price
Proposition: There’s a used car for every driver
BRIEF THREE - TVC
Deliverable: 30" TVC
Product: IKEA
Target audience: Sustainably minded people who don’t want their old furniture to go into landfill
Proposition: Give your old furniture a second life
BRIEF FOUR - RADIO
Deliverable: 30" Radio
Product: Heaps Normal, Non-alcoholic beer
Target audience: People who feel like a beer but don’t feel like getting drunk
Proposition: Beer without the consequences
BRIEF FIVE - SOCIAL
Deliverable: Social idea that works on Facebook and/or Instagram
Product: Nicorette Gum
Target audience: Smokers who are ready to quit but need support
Proposition: Nicorette helps break your habit
BRIEF SIX - PR
Deliverable: A PR idea
Product: Tourism New Zealand, A winter holiday in NZ
Target audience: Australians who want to experience a different kind of winter holiday
Proposition: Winter is different in New Zealand
BRIEF SEVEN - DIGITAL
Deliverable: A digital idea that encourages people to build their website on Squarespace
Product: Squarespace, Professional Website Builder
Target Audience: Anyone with an idea that needs an audience online
Proposition: Don’t just dream it, build a website
BRIEF EIGHT - DIRECT
Deliverable: A direct idea
Product: Pet Insurance
Target Audience: Those who cherish their cats and dogs like family
Proposition: Pets are part of the family too
BRIEF NINE - INTEGRATED
Deliverable: 3 components executed across at least 3 platforms
Product: Day Pass to Taronga Zoo
Target Audience: People who love animals, and want to support wildlife conservation
Proposition: Every ticket to Taronga Zoo helps animals in the wild
BRIEF TEN - COMMERCIAL CREATIVITY
Deliverable: come up with an idea for a product, business or entrepreneurial idea.
The Brief: An audience (over 65s) and an insight about the financial pressures brought on by the increasing cost of living.
